Intertainment Limited was formed in 2000 to extend the Group's business into online sales, marketing and promotional opportunities. The company's mission is to provide quality film and entertainment information, services and products through the Internet in a convenient, user-friendly and interactive environment. Through the employment of advanced web technology, the company has developed and launched MovieSuper.com, which has grown into one of the major entertainment and e-shopping local websites. To manage the growth, MovieSuper was revamped and re-launched in 2005 to further upgrade its web-page design and enhance the functionality and user friendliness of the site.

MovieSuper.com

MovieSuper is the most comprehensive foreign and Chinese films entertainment website in Hong Kong. It combines on-line entertainment information and e-commerce in a comprehensive site that provides one-stop services for all film entertainment needs. In addition to regular news updates direct from Hollywood, users can browse the site to enjoy a variety of editorial features, including movie reviews and other articles of interest.

Through the offer of various features and benefits, MovieSuper aims to build and retain a core community of loyal moviegoers and cinema buffs. The site's extensive database also provides a comprehensive archive of movie information for users with an in-depth interest in cinema and films past and present.

The web site also includes its own e-shopping section with a huge collection of newly-released as well as fan-favorite DVDs and BDs, together with reasonably priced delivery or free self-pickup service at various MCL cinema sites.

Online Ticketing Service

As part of its objective to provide a one-stop service, Intertainment Limited in collaboration with its sister company MCL, has launched a state-of-the-art on-line ticketing service, called MCLCinema.com. Boasting one of the most advanced and easy-to-use on-line ticketing systems, MCLCinema.com lets users purchase reserved-seat cinema tickets via the Internet. With MCLCinema.com, booking tickets is as easy as a click of the mouse.

Future Expansion

Using the continual improvements to broadband and streaming technologies, MovieSuper aims to provide and sell various goods and services over the Internet. These include games, comic books and film-related souvenirs. In the future, MovieSuper hopes to extend their services to mobile devices so that customers can enjoy their entertainment anytime and anywhere.

Taking advantage of the growing business from other companies within the Group, like Intercontinental Video Limited, in acquiring and distributing new brands of major Chinese video libraries, MovieSuper has gradually evolved to become a major platform for a huge portfolio of Chinese film library video products and information. And as online shopping becomes more popular, MovieSuper will be in a strong position to become an effective e-commerce platform bridging the Group to its consumers everywhere in the world.