Perfect Advertising & Production Company Limited (PAPC) is a professional advertising, promotion and production agency specializing in the entertainment industry. The company has two main sections – a full-service advertising and promotions agency and a production services division.
Since its establishment in 1983, PAPC has expanded from planning and executing promotional projects for the entire Intercontinental Group to handling press events, exhibitions, gala premiers and other large-scale promotional activities, along with large-scale advertising and media campaigns for major corporate clients. Thanks to its diversified expertise, PAPC has provided quality services for Paramount Pictures International, Shaw Brothers & TVB, China’s leading film company Huayi Brothers Pictures, Sotsu – the organizer of ‘C3 x Hobby Expo’ in Japan, and Costa Cruise.
As the advertising service division of PAPC, Perfect Advertising specializes in creative advertising, design, strategic media planning, public relations, large-scale outdoor events and exhibitions among others. It creates market positioning solutions for each of its clients' products and implements the most effective media strategy, tailoring innovative designs aimed at delivery results.
PAPC's success has been widely recognized in the entertainment industry. It was proud to manage the promotion of "The Magical World of Disneyland," a TV program hosted by the spokesperson of Hong Kong Disneyland. By decorating the space on the MTR platform screen doors and exteriors of the subway exits with creative execution, PAPC not only generated noise and drew public attention to the campaign, but it was also awarded an "Excellent Promotion Campaign" award from the MTR Corporation. PAPC was also appointed as the media planner for Hong Kong Disneyland's Sparkling Christmas campaign with zone domination displaying 3D creative at the MTR Central Station. This campaign received tremendous response and enabled Hong Kong Disneyland to win the Most Favorite Campaign (Passenger Voted) Gold Award, Tactical Campaign Silver Award and the Certificate for the Best Use of Power Zone.
In recent years, PAPC has taken a more active role in the local film industry. At the most profound event in Asia’s film industry, CineAsia, held in Hong Kong from 2009 to 2011, PAPC had been assigned to provide publicity operations for the Final Night Banquet and Awards Ceremony, and the event was widely covered by a large number of local media. In February of 2010, PAPC had the honor to be appointed as the organizer of the event to arrange press interviews for both the Hong Kong and Japanese media for the first “Mobile Suit Gundam Unicorn” World Premiere held in Hong Kong. From 2011 to 2013, one of the most celebrated events of anime and manga toys festivals in Japan, C3 x Hobby Expo, was held in Hong Kong and named as “C3 in Hong Kong”. PAPC has been invited to be the event’s local organizer for three consecutive years and was responsible for the event planning, sales and marketing, publicity, promotion and advertising campaign in Hong Kong.
The production services division of PAPC is equipped with state-of-the-art technology so as to provide TVC production, electronic and 35mm print translation, dubbing, subtitling, video editing, mastering and duplication, DVD pre-production processing and digital recording services.
PAPC's advertising and production divisions are designed to provide the most cost-effective, one-stop services encompassing idea development, creative advertising, smart media buy and large-scale event promotion.