Kadokawa Intercontinental Group Holdings Ltd.
Partnership with Kadokawa Group of Japan
Ms Terry Lai, CEO of Intercontinetal Group, Received "The Most Successful Women 2005" Awards
Ms Terry Lai Appointed Film Development Committee Member
Intercontinental Film Distributors (HK) Ltd.
THE SPIDERWICK CHRONICLES (March 20)
CHOCOLATE (April 17)
IRON MAN (April 30)
INDIANA JONES AND THE KINGDOM OF CRYSTAL SKULL (May 22, 2008)
THE CHRONICLES OF NARNIA: PRINCE CASPIAN (June 5, 2008)
CYBROG SHE (June 12, 2008)
KUNG FU PANDA (June 28, 2008)
KERORO 3 (July 10, 2008)
WALL.E (July 31, 2008)
Intercontinental Video Ltd.
"Enchanted" DVD, Enchanted Prizes
Juno DVD with Free Limited Edition Juno Magnet Set
Charlie Wilson's War (DVD/VCD Release Date: May 08)
National Treasure: Book of Secrets (DVD Release Date: May 08)
Explore IVL Kids WebsiteDiscover Knowledge and Fun
Multiplex Cinema Ltd.
Asia's Largest 4D Cinema at SkyPlaza
Launch of MCL Service Kiosk
MCL Club Corporate Programme
Perfect Advertising & Production Co. Ltd. (PAPC)
FILM ADVERTISING AND PUBLICITY CAMPAIGNS
PUBLICITY SERVICES TO HONG KONG'S ANNUAL FILM FESTIVITIES
Intertainment Ltd.
Relaunch of the Newly Designed On-line Ticketing System
Great Gift Promotion Offers for X'mas
Intercontinental Consumer Products Ltd.
¨Keroro & Friends hide and seek in MTR〃collectible premiums for MTRC Christmas promotion
Premium of a fashimable watch for HK Disneyland
Different designs of Disney characters for Broadway and Nokia
Intercontinental Interactive Ltd.
IIL granted Distribution Rights to Valve's games
IIL awarded "Outstanding Marketing - Xbox Products" Award
Never-ending Promotions for Playboy: The Mansion
Breath Taking + Record Breaking = Half Life 2
IIL distributes 3M Digital Projectors
Incredible Time, Incredible Fun, Incredible Game
Kadokawa Intercontinental Publishing (Asia) Limited
Another Extraordinary IDOL Magazine ¨TOP IDOL〃 after the tremendous success of 近糶痷栋
Fahrenheit (近) signed 30,000 Books in 8 Hours!
Special Edition of Keroro Comic Book soon to be Launched
KIPA Ready for Hong Kong Book Fair 2007
Intercontinental Group Holdings Ltd.
Partnership with Kadokawa Group of Japan


Intercontinental Group of Hong Kong and Kadokawa Group of Japan announced their new partnership for mutual co-operation to the entertainment and relevant industries on November 28. Intercontinental and Kadokawa are joining together in an agreement for a new partnership that will not only extend the scope of their mutual business interests, but also elevate them to a higher plane. The main strategies for business development by both parties in the present partnership may be subsumed under 6 areas:
  • Film Production
  • Film Distribution
  • Video Distribution
  • Cinema Development
  • Gaming Products Development and Distribution
  • Multimedia Content Provision

Through the present large-scale partnership between Intercontinental Group and Kadokawa Group, both parties will be able to fully utilize their own individual strengths for a substantive cross-fertilization of experience and talent in areas such as branding, promotion and marketing, distribution, and film production. Especially, in film production, both parties aim at creating opportunities and further room for development in the industry, and will be dedicated to taking every opportunity to work with the best of the best in Hong Kong's movie industry. Complementing each other in their pursuit of common objectives, the partnership will create a "Mega Content Provider and Distributor" which will expand the relevant markets in Hong Kong and neighbouring areas on a comprehensive basis.

Intercontinental-Kadokawa Partnership Press Release

 

Ms Terry Lai, CEO of Intercontinetal Group, Received "The Most Successful Women 2005" Awards

Ms Terry Lai, CEO of Intercontinental Group has been selected as one of the recipients for the "Most Successful Women 2005" Awards hosted by the local popular Jessica Magazine. It was the 5th year for Jessica Magazine to organize this high profile Awards event, and to provide recognitions to the ten successful females who have achieved outstanding results from the fields of their different industries. Terry was selected for this year's Awards due to her great contributions in such as bringing high quality foreign film entertainment to local audience non-stop for over 35 years, pushing through the government approval of the existing film censorship system and supporting local anti-piracy activities. She was honored and presented with the Awards amidst the attentions of the local press and many other invited guests during a ceremony organized by Jessica Magazine on July 5, 2005 at Ritz Carlton Hotel Hong Kong.

 

Ms Terry Lai Appointed Film Development Committee Member

Ms Terry Lai has been appointed a non-official member of the newly established Film Development Committee (FDC) for a two-year term from Novemeber 1, 2005. The FDC is tasked to advise the Government on all matters relating to the development of the film industry in Hong Kong, and to promote Hong Kong films in the Mainland and overseas markets. A priority task of the committee is to critically review the film industry, identify opportunities, articulate a vision and formulate a clear plan for the medium and the longer term development of the industry.

Intercontinental Film Distributors (HK) Ltd.
THE SPIDERWICK CHRONICLES (March 20)

An old mansion and a book of mystery bring you into an alternate world full of fairies and other creatures. From the academy award-winning visual effects company, George Lucas ILM and Tippet Studio, created more than 600 CGI scenes to make this beautiful film a perfect realization of Holly Black's beloved best-selling series.

Freddie Highmore (CHARLIE AND THE CHOCOLATE FACTORY) once again displays his extraordinary talent in acting at such a young age. Audience around the world will be amazed by his marvelous performance of acting the completely opposite twin brothers Jared and Simon Grace.

CHOCOLATE (April 17)

Sweet yet deadly, CHOCOLATE, the latest action blockbuster from Thai director, Prachya Pinkaew (ONGBAK, TOM YUM GOONG) who brings Jee Ja(as Zen), highly trained in Taekwondo and martial arts, into another milestone of martial arts films. Jee Ja performs incredible stunts making her a real-life Lara Croft. Following the great success of Tony Jaa, it is believed that Jee Ja's high-energy martial arts action will bring her enormous attention in Hollywood. CHOCOLATE, is showing on April 17 throughout cinemas in Hong Kong.

IRON MAN (April 30)

From the production team of WAR OF THE WORLDS and TERMINATOR series, based on Marvel's best-selling Iron Man comic book character, this year Paramount Pictures and Marvel Entertainment bring another superhero story onto the big screen. Starring Robert Downey (A SCANNER DARKLY) and the academy award winner Gwyneth Paltrow (SHAKESPEARE IN LOVE) and loaded with non stop actions and big scale special effects, IRON MAN opens on April 30, 2008 in Hong Kong and it is a must see blockbuster to start off the summer season.

INDIANA JONES AND THE KINGDOM OF CRYSTAL SKULL (May 22, 2008)

Dr Jones (aka Indi or Junior) is finally back to big screen!

One of the most successful adventure series in motion pictures history, the last three episodes of INDIANA JONES had made a gross box office over US$2 billion and won six Oscar awards. After almost two decades of parting, directors Steven Spielberg and George Lucas are finally reunited to continue the journey. They also bring back the original cast of Harrison Ford (as Indiana Jones), Karen Allen (as Marion Ravenwood) as well as the up-and-coming Shia LaBeouf (TRANSFORMERS) and the academy award winner Cate Blanchett (THE AVIATOR). On May 22nd this summer in Hong Kong, INDIANA JONES AND THE KINGDOM OF CRYSTAL SKULL, a must-see mega blockbuster unveils your summer movie adventure.

THE CHRONICLES OF NARNIA: PRINCE CASPIAN (June 5, 2008)

Following the huge local box office success of THE CHRONICLES OF NARNIA: THE LION, THE WITCH AND THE WARDROBE in 2006, the story of the Pevensie siblings continues this summer. The heroes are enlisted to once again help ward off an evil king and restore the rightful heir to the land's throne, Prince Caspian.

This episode presents a new age of the land of Narnia. Colourful creatures, magnificent landscape, spectacular costumes are going to open the eyes of audience to a new age of marvels created by the leading CGI technology in motion pictures. Along the various existing characters, the film introduces critically chosen Ben Barnes as Prince Caspian. On June 5 this summer, Walt Disney once again brings all of us in Hong Kong back to the land of Narnia by Susan's magic horn to meet a series of amazing events.

CYBROG SHE (June 12, 2008)

Critically and commercially acclaimed throughout Asia, Korean director Jae-young Kwak after his famed MY SASSY GIRL, CLASSIC, brings audience his latest story of a romance between a cyborg heroine and a boy on earth.

Starring Haruka Ayase (HITARU NO HIKARI) as an extraordinary cute cyborg girlfriend and Keisuke Koide (NODAME CANTABILE), a timid but sweet boy, Kwak uses the advanced CG work to create many time-space action scenes. Together with Kwak's strengths in directing comedic and romantic CYBORG SHE is scheduled to release simultaneously in Hong Kong and Japan in this June.

KUNG FU PANDA (June 28, 2008)

From the creators of SHREK and MADAGASCAR, DreamWorks Animation brings you one-of-a-kind KUNG FU PANDA this summer.

CG-animated comedy about a lazy, irreverent slacker panda, Po (voiced by Jack Black), who must somehow become a Kung Fu Master in order to save the Valley of Peace from a villainous snow leopard, Tai Lung. Set in the legendary world of ancient China, this is the story of Po, our unlikely hero, who enters the rigid world of Kung Fu and turning it upside down.

Never seen before stellar dubbing cast include Jack Black (SCHOOL OF ROCK), academy award winner Dustin Hoffman, local favourite Jackie Chan, sensational heart-throb Angelina Jolie and Lucy Liu (CHARLIE'S ANGELS), guarantees a witty and awesome family picture in this Olympics year for kids and adults alike.

KERORO 3 (July 10, 2008)

Following the phenomenal success of the last two episodes, Keroro and his friends are back again this summer. They are determined to bring as twice as fun and laughter to all kids (and perhaps adults too!) in town. In this latest episode, Keroro, assuming a superhero himself, will reveal the dark-side of a superhero, he is not going to allow other superheroes to steal the thunder from him!!

WALL.E (July 31, 2008)

Each story told by Walt Disney and Pixar brings a remarkable and memorable experience to audience. This summer, the two animation powerhouses will once again take the audience onto an amazing journey, this time across the galaxy through the life of Wall E, a robot, in year 2700, spends every day doing what he was made for soon discovers what he was meant for.

Audience is to expect a wide array of astounding visual effects, stunning computer graphics and a fun, inspirational story to enjoy this summer holiday.

Intercontinental Video Ltd.


"Enchanted" DVD, Enchanted Prizes

Smash hit HK$30 million box office in Hong Kong, Disney's latest movie "Enchanted" shows you how fairy tales come to life and how your dreams come true that bring you the biggest fun ever! This is the story of princess-to-be Giselle, who lives in the fairy tale, until she is banished from her fantasy land and thrust into the real world of Manhattan. When a cynical, no-nonsense divorce lawyer comes to her aid, little does he realize this joyful, wide-eyed innocent is about to enchant him. For this magical release, TWO different DVD covers are available at your choice with fun-filled exciting bonus features including Making Of "Fantasy Comes To Life", "Bloopers", "Pip's Predicament: A Pop-Up Adventure" and Music Video etc! Even more, you are now invited to enter the Enchanted Lucky Draw for a chance to win all the fabulous prizes upon purchasing "Enchanted" DVD! For details, please refer to the enclosed Entry form. GOOD LUCK!

DVD release: April 22, 2008
VCD release: May 8, 2008


Juno DVD with Free Limited Edition Juno Magnet Set

Don't miss the outrageously offbeat comedy hit that has everyone talking and laughing! Juno swept the board at this year's awarding ceremonies; it won Academy Award (R) Best Original Screenplay, over 50 international movie awards and Ellen Page got over 10 Best Actress Awards so far! Juno MacGuff is a cool, confident teenager who takes a nine-month detour into adulthood when she's faced with an unplanned pregnancy  and sets out to find the perfect parents for her baby. With the help of her timid boyfriend, supportive dad and no-nonsense stepmom, Juno sets her sights on an affluent couple longing to adopt their first child. Another good news to Juno's fans is that Limited Edition Cool Juno Magnet Set (while stocks last) is FREE to you upon purchasing Juno DVD! Bring them home!

DVD / VCD release: May 8, 2008


Charlie Wilson's War(DVD/VCD Release Date: May 08)

Oscar winners Tom Hanks , Julia Roberts and Philip Seymour Hoffman star in Charlie Wilson's War - the outrageous true story of how one congressman, one socialite and one CIA agent plan to bring about the largest covert operation in history, after learning about the plight of the people are suffering in the brutal Soviet occupation of Afghanistan. DVD includes an inside look at the making of the film featuring interviews with cast and crew, as well as the legendary Charlie Wilson in real.


National Treasure: Book of Secrets(DVD Release Date: May 08)

Join Nicolas Cage on a heart-pounding adventure that will have you on the edge of your seat in a race to find the Lost City of Gold. Grounded in history, imbued with myth and mystery, Disney's National Treasure: Book Of Secrets takes you on a globe-trotting quest full of adrenaline-pumping twists and turns  all leading to the final clue in a mysterious and highly guarded book containing centuries of secrets. But there's only one way to find it  Ben Gates must kidnap the President. Packed with fast-paced action and crackling humor, National Treasure: Book Of Secrets is a movie your entire family will want to rediscover again and again! A Code Cracking Game will be launched along with the release of the DVD, 2 round trip air tickets to London are ready for the mastermind!


Explore IVL Kids WebsiteDiscover Knowledge and Fun

IVL places great importance on children's early learning and aims at providing high quality educational video and multi-media products for children at all times. In order to establish a better communication channel between parents and us, all-new IVL KIDS Website www.ivlkids.com is always there waiting for you! We can provide better services and keeping you updated through this online platform as we offer you one-stop shop for all your beloved characters and best-selling brands of Disney, Barney, Sesame Street, Baby Einstein, and other fun learning products here! From latest news, special offers to parents' sharing and online-purchasing, it's just one easy click away!


updated on May 05, 2008
Multiplex Cinema Ltd.
Asia's Largest 4D Cinema at SkyPlaza

The world's first 4D EXTREME SCREEN, a joint project involving Airport Authority Hong Kong (AA), Multiplex Cinema Limited (MCL) and SimEx-Iwerks, is now in operation at Hong Kong International Airport (HKIA)'s SkyPlaza. Providing a sensory cinematic experience unlike anything cinema goers have ever encountered, the 4D EXTREME SCREEN is set to become a distinctive core attraction on Lantau Island.

Boasting Asia's largest 4D cinema screen, the 4D EXTREME SCREEN is over five storey high, integrating cutting-edge projection system technologies provided by SimEx-Iwerks, the world leader in three-dimensional special effects entertainment. Unlike conventional 2D or 3D movie theatres, the 4D EXTREME SCREEN employs the latest F/X special visual and audio effects that bring strikingly real three-dimensional images right before audiences' eyes, while simultaneously allowing them to experience sensory thrills timed to the visual action. Cinema goers watching 4D movies can wade through drifting snow, splash in water and breathe in pleasant outdoor fragrances.

Launch of MCL Service Kiosk

As a part of MCL's objectives to provide the most convenient service to our moviegoers through advanced technology, MCL has developed a state-of-the-art Service Kiosk system by which our customers can avoid queuing in front of box office booths, and purchase tickets easily at just their fingertips either on-site at the kiosks or through our on-line ticketing system mclcinema.com (then pickup their purchased tickets from the kiosks). Besides, these fully automated kiosks also function as a movie information center where audience can check out movie information or view movie trailers prior to their seat bookings. Furthermore, MCL Club members can use this feature-enhanced kiosk system to manage their MCL Club accounts, including changing personal information, checking member benefits and bonus points. Starting from March 2005, the MCL Service Kiosks will be installed by phases in all MCL cinemas.

MCL Club Corporate Programme

MCL Club has launched a new corporate programme to all companies and organizations in Hong Kong for participation. The corporate programme allows employers to assist their employees to apply for the MCL Club membership at very special rates, while each member under this programme can still obtain the same membership benefits as other individual paid members. These benefits include movie ticket and food concessions discount, bonus points award programme, and chances to receive free gala premiere tickets and movie premiums. Since its launch, the corporate programme has attracted strong interests from many companies, and many employees of these companies have successfully joined the MCL Club under this programme. For more information about the MCL Club corporate programme, please contact: 2418 8841 or email Contact_MCL@intercontinental.com.hk.

Perfect Advertising & Production Co. Ltd. (PAPC)
FILM ADVERTISING AND PUBLICITY CAMPAIGNS

Christmas 2007 - NATIONAL TREASURE: BOOK OF SECRETS

PAPC has provided the marketing and advertising to the successful release of NATIONAL TREASURE: BOOK OF SECRETS, which became one of the highest grossing films for the competitive film 2007 X'mas season.

ENCHANTED BECOMES THE HIGHIST GROSSING FOREIGN FILM

Disney's release ¨Enchanted〃 has achieved a successful box office of over HK$26 million and became the highest grossing foreign in this Chinese New Year --- PAPC has supported the launch of ¨Enchanted〃 with one of the most comprehensive publicity and advertising campaigns including creative outdoor billboards, multiple TV promos, newspaper ads, multi-themed MTR panels, various in-cinema promotions plus audience-specific publicity activities.


PUBLICITY SERVICES TO HONG KONG'S ANNUAL FILM FESTIVITIES

PAPC is selected as the publicity agency to provide publicity planning and operations to the city's annual huge film industry's event Hong Kong International Film Festival Society for its 32nd Hong Kong International Film Festival, Asian Film Awards 2008 and the Hong Kong-Asia Film Financing Forum 2008 to be held during March 2008.

Intertainment Ltd.
Relaunch of the Newly Designed On-line Ticketing System

Beginning the year of 2005, Intertainment Ltd. and Multiplex Cinema Ltd. has jointly relaunched the upgraded on-line cinema ticketing system, with totally new and refreshing visual enhancement and vibrant-coloured designs. This on-line cinema ticketing system has been carefully re-engineered to make it more user-friendly in all-direction navigations and ticket purchasing. Other important added-value features of this on-line ticketing system is its easy connectivity to the fully expanded MCL Club membership wherein members can easily find membership benefits as well as each member's accumulated bonus points earned through ticket purchases.

Great Gift Promotion Offers for X'mas

To celebrate the X'mas, MovieSuper.com has offered several choices of high quality DVD and Hi-Fi home entertainment systems at very special prices for our consumers. At the same time, we also offered many other great DVD movies for home enjoyment during the holiday season. To further benefit our customers, we offer two great gift promotions: "Free Disney/Pixar's DVD Collection Boxset" with purchase of 3M Multimedia Projector, and "Free King Arthur Director's Cut DVD" with purchase of ATECS DVD Player or Home Hi-Fi System.

Intercontinental Consumer Products Ltd.
¨Keroro & Friends hide and seek in MTR〃collectible premiums for MTRC Christmas promotion

ICP has created a range of 3 collectible premiums, such as the Giroro Portable Fan, Tamama Film Projection Torch and Keroro 4-D Coin Bank Clock, by using the theme of ¨Keroro & Friends hide and seek in MTR〃 for MTRC Christmas promotion in 2007. Each premium comes with a matching character souvenir ticket for selling in the market. The launch swept Hong Kong with all the items sold out almost immediately.

Premium of a fashionable watch for HK Disneyland

The premium of a fashionable watch with leather belt is designed for HK Disneyland recently. The product is printed with Disneyland logo of Castle and packed in a Disney characters printing of Mickey & Minnie tin box. It is very attractive and suitable for both men and ladies.

Different designs of Disney premiums for Broadway & Nokia

ICP also developed two different designs of Disney characters plush cushion for Broadway and Nokia separately. The Disney Mickey and Minnie die cut head cushion is for Broadway, while the one with the character of Disney/Pixar Toy Story Alien is for Nokia's promotion, has a built-in speaker which can be connected to PCs and MP3 players.

Intercontinental Interactive Ltd.
IIL granted Distribution Rights to Valve's games

In November 2005, Valve and IIL have entered an agreement that grants IIL the retail distribution rights to a number of Valve's games in Hong Kong & Macau, including Half-Life(R) 2: Game of the Year Edition, Counter-Strike(R): Source(TM), as well as the Half-Life(R) 1 and Counter-Strike(TM) 1 Anthologies.

IIL awarded "Outstanding Marketing - Xbox Products" Award

Intercontinental Interactive Limited (IIL) has always been searching for new opportunity to explore in both Hong Kong and China's computing and interactive industry. Nowadays, IIL is already one of the leading distributors of interactive entertainment software products in Hong Kong. With the support by its sister company, Perfect Advertising and Production Company Limited (PAPC), a team of dedicated marketing professionals with over 20 years of experience in the entertainment industry, IIL is regarded as one of the leading marketer in its field, and is able to formulate and execute effective and innovative marketing programs for its products. In 2004, IIL was awarded by Vivendi Universal Games, the global leader in multi-platform interactive entertainment the "Outstanding Marketing - Xbox Products" award for the South East Asia region.

Never-ending Promotions for Playboy: The Mansion

Playboy is one of the most well known brands in the world. It represents a life style, an attitude. The game objective of "Playboy: The Mansion" is allow playboy lovers to enter this kingdom of "Young at heart". With its popularity and our never-ending retail promotions, "Playboy: The Mansion" is no doubt the best choice of game for those gamers looking for excitement and something unique. This game is wide available in many retail game stores.

Breath Taking + Record Breaking = Half Life 2

When Half Life 2 hit the shelf at the end of 2004, the game instantly became a big hit. The game not only broke all ranking records, but also bagged the annual top-selling title in Hong Kong and Macau. In the coming future, IIL will continue to bring more exciting games of Half Life 2's caliber to our consumers.

IIL distributes 3M Digital Projectors

In 2004, IIL was appointed by 3M(tm) as the exclusive retail market distributor for its line of state-of-the-art visual projection system. 3M is a brand that is recognized and trusted around the globe and their new line of visual system products include Bravo, Encore, and Ovation series Digital Projectors, as well as Digital WallDisplay. Commissioned by Pininfarina, for 50 years the creative force behind Ferrari and some of the most memorable designs in modern history, 3M Digital Projectors elevate the ordinary to the artistic by combining elegant Italian style, sophisticated technology, modern architecture and home decor. To introduce this unique line of digital home entertainment products, IIL worked hand in hand with its sister companies, Intercontinental Video Limited and Multiplex Cinema Limited, to formulate and execute synergistic cross-marketing activities. The result: significant growths in the target market.

Incredible Time, Incredible Fun, Incredible Game

To celebrate the theatrical release of Disney/Pixar's The Incredibles in Hong Kong, IIL has launched a full-of-fun interactive game The Incredibles, inspired by the CG-animated blockbuster movie. Since its launch in the market, this game has instantly become so popular among young gamers. During the Chinese New Year hoildays, IIL set up a new game try-out gathering at Toys R Us in Tsim Sha Tsui, allowing all Incredibles fans to enter the Incredible world to experience the Superhero family's adventures through the interactive game.

Kadokawa Intercontinental Publishing (Asia) Limited
Another Extraordinary IDOL Magazine ¨TOP IDOL〃 after the tremendous success of 近糶痷栋

A Special Edition Photo Album published with the news and photos of the most popular Taiwanese artists including 近, 次次绑╧and琍腊. Never exposed snapshots of the hottest Idol group, 100% satisfaction! Limited edition of 近 poster will be enclosed with each HK version Magazine.
Retail Price : HK$35
Release Date : 13 Sep, 07
Convenience Stores, Comic Book Shops and Book Shops

Fahrenheit (近) signed 30,000 Books in 8 Hours!

On July 8th, thousands of thousands of the Fahrenheit's fans turned out at Hsimending in Taiwan for the appearance of their idols and participating in a book signing event. During the event, it was announced simultaneously that as a record setting 10,000 copies of the Fahrenheit Photo Album had been successfully sold at retail and also the Hong Kong's version was to be launched on July 1st.

Special Edition of Keroro Comic Book soon to be Launched

To celebrate the release of the 2nd episode of Keroro Movie, a special edition of Keroro comic books will be launched very soon in the local market. With the availability of the books and the movie, the popularity of Keroro will definitely be pushed to the highest level.

KIPA Ready for Hong Kong Book Fair 2007

As in the previous years, Taiwan's Kadokawa Media will have many new series of very strong novel and comic book titles available for display and sales at this year Hong Kong Book Fair, including many Taiwan's top sellers. You can find us at the booths: 2D34, 2D36, 2D38.

The Hong Kong based Kadokawa Intercontinental Publishing (Asia) Ltd, a sister company to Taiwan's Kakokawa Media, will take over the responsibility of organizing the exhibition and related sales activities at this Book Fair starting from next year. Many exciting promotions would be expected to continuously offer to our valuable visitors.